Abstract
In Current survey Allison’s Consumer Alienation from Market place is evaluated in Iran’s environment. Tehran as capital of Iran has chosen as target of cluster sampling. Collected data analyzed with Exploratory Factor Analysis by means of SPSS 19 and confirmatory factor analysis via Lisrel. Alison’s scale has 4 factors and 35 items by default, after data processing, extracted factors has ended to same 4 factors and 17 items. The rest of the study is organized as follows: In introduction, a brief review of consumer alienation. Materials and Methods is describes, Allison’s point of view and scale, the methodology of this research and presents the proposed approach besides, the data/population for validating the model is discussed there and next approach is validated and implemented using real market data. Significant findings are indicated in results and in discussion the results of current survey is compared with two most important similar studies. Conclusion summarizes the study and talks about and future study. Eventually, Table 1 is added.
Highlights
The generally accepted definition of the concept of alienation in social sciences would seem to be that alienation is a state of perceived oneself as being socially apart from society (Bearden and Mason, 1983)
The significant results of conducting Exploratory Factor Analysis (EFA) shows the main items of first component, were: SI1, SI2, SI4 which means the, 3 variables as following is the most important for determination of Social Isolation from Iran’s market place:
Alison scale of Consumer Alienation generated from an initial pool of 115 items with each item developed to reflect a specific variant of consumer alienation, but as a result of a review by 35 judges the pool was reduced to 50 items
Summary
The generally accepted definition of the concept of alienation in social sciences would seem to be that alienation is a state of perceived oneself as being socially apart from society (Bearden and Mason, 1983). Consensus does rule on some points (Gaski and Ray, 2004): Alienation involves a relationship between an individual or group and some aspect of the environment. This relationship is one of undesirable separation. Alienation has been linked to marketing for decades and (Allison, 1978) was pioneering in measurement of consumer alienation, defines as feeling of separation from the norms and value of market institutions, practices, or one’s self in consumption role
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Research Journal of Applied Sciences, Engineering and Technology
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
