Investigating the Blusa: The Cultural and Sartorial Biography of an Algerian Dress

Abstract

This essay describes the evolution of the garment known as a blusa, worn by urban women in north-western Algeria. The blusa, a full-length dress with short sleeves, was conceived and developed in the cities of Tlemcen and Oran. It incorporates locally meaningful traditions as well as fashion styles in conjunction with different cultures. Its transformation illustrates how Algerian women resisted cultural assimilation through dress while creatively appropriating western European textiles, techniques and aesthetics in their clothing, during the French colonial period (1830–1962) and its aftermath. The exploration of the contemporary blusa variations reveals how the relationship between clothing and identity is still highly complex in Algerian cities. To date, the invention, the rituals, the design, and the production of the blusa dress has been little studied. This paper reconstitutes an historical puzzle based on recent object-based research and anthropological investigations. It seeks to interpret the blusa as an interface between tradition and modernity.