Investigating the barriers facing corporate social responsibility in the built environment: Ghana’s perspective from a qualitative approach

Abstract

Purpose Several organisations dedicate a portion of their budget and business websites to corporate social responsibility (CSR) events. This illustrates the significance attached to CSR events. In Ghana, a social disconnection may exist between the community and the construction sector. Therefore, this research aims to investigate the benefits of CSR in the construction industry, the implementation challenges and measures to enhance CSR in the Ghanaian built environment.Design/methodology/approach The qualitative technique was adopted using an extensive review of literature supported by structured interviews and analysed by context analysis. The participants include ministry and municipal directors, contractor associations, unions and institutions of engineers. The study achieved saturation.Findings Findings reveal that the construction industry’s CSR impacts the community’s social behaviour and has economic and environmental significance. The absence of government implementation policy and finance constraints were identified as Ghana’s major CSR implementation challenges. Also, besides the government instituting a mandatory policy on CSR in the industry, findings suggest that stakeholders, especially players in the industry and policymakers, should form an integral part of the CSR decisions.Practical implications Findings will support and recommend holistic measures to mitigate CSR implementation hindrances and encourage CSR via a central government's mandatory policy in the Ghanaian built environment.Originality/value Besides most studies used questionnaires, the contribution deduced shows that construction companies' management could use the knowledge from this study and involve all the relevant stakeholders when undertaking CSR activities. Also, the study would fill the scarcity of relevant materials concerning CSR in Ghanaian construction sector.