Abstract
Purpose The purpose of this paper is to discuss the scenario planning approach developed and used by the European Tourism Futures Institute (ETFI). Design/methodology/approach This paper contains the following sections: mission and aims of the research group; epistemological and methodological positioning, conceptual framework and research lines for an applied scenario planning approach. Findings This paper highlights the research methodology of the scenario planning group of the European Tourism Research Institute. It provides insight in the research foundations of the scenario planning approach in a tourism context and ETFI's conceptual framework for scenario planning. Originality/value The paper provides an insight to how Europe's first tourism futures research centre developed and uses a conceptual framework for scenario planning thus demonstrating best practice success.
Highlights
The scenario planning research group is the backbone of the European Tourism Futures Institute (ETFI)
The purpose of this paper is to discuss the scenario planning approach and the underlying conceptual framework adopted by the researchers of ETFI to achieve these aims
The mission of the research group is to create and share knowledge in relation to scenario planning with the leisure and tourism industry in Europe
Summary
The scenario planning research group is the backbone of the European Tourism Futures Institute (ETFI). The ETFI was established in 2009 in response to an observed need in the leisure and tourism industry in the Netherlands for support with policymaking and strategic planning that takes an uncertain and increasingly complex business environment into account. The core activity of the research group is futures studies and scenario planning, an emerging approach to strategy and planning in general and in the leisure and tourism domain in particular. More concretely the aim is to stimulate the use and application of scenario planning methods by governments, branch organisations and businesses and to make them sensitive for what might happen in the future and to learn them how to anticipate such developments by creating new business concepts, service concepts, leisure concepts, etc. The purpose of this paper is to discuss the scenario planning approach and the underlying conceptual framework adopted by the researchers of ETFI to achieve these aims
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