Abstract

This five-year study (2019-2023) delves into the intricate dynamics of risk and return within equity markets, focusing on ten selected firms listed on the National Stock Exchange (NSE). Through meticulous analysis, leveraging existing literature and empirical evidence, the research aims to empower stakeholders with evidence-based insights to optimize portfolio performance and manage risks effectively. Employing descriptive research methodology, secondary data was collected from various sources including the NSE website, publications, and journals. Statistical tools such as standard deviation and correlation matrices were utilized to assess risk and return profiles. The findings reveal diverse performance trajectories among the selected companies, with some exhibiting stable returns while others experiencing significant fluctuations. The scatter plot analysis highlights a potential positive correlation between risk and return, underscoring the importance of considering both factors in investment decisions. Additionally, the correlation matrix heatmap aids in identifying pairs of companies with complementary return patterns, facilitating portfolio diversification.The study recommends cautious consideration of the risk-return tradeoff, emphasizing the need for investors to align investment strategies with their risk tolerance and financial objectives. By bridging the gap between theory and practice, this research contributes to a deeper understanding of equity market dynamics, providing actionable insights for investors to navigate volatile market conditions effectively.

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