Investigating Personal Finance Apps and Competitor Landscape in India

Abstract

The FinTech Industry has played a leading role in revolutionising our day-to-day lives for the past two decades. From digital wallets to online deliveries, FinTech has managed to seep into all our lives in as many ways as possible. The transformation brought by this industry has pushed us closer to a new era, its change rivalling that of the Industrial Age. Today, the numerous systems and technologies birthed by FinTech have come to play a crucial role in every facet of Finance and Economy. Along with its contribution to the global infrastructure, this industry has given rise to many niches which would have otherwise been impossible, one such being Personal Finance. Managing money has become all the more easier with the help of FinTech. Gone are the days when money was kept in physical envelopes each having a neat description for its use. Personal Finance applications have eradicated this hassle and made managing money much easier. These applications provide tools like expense trackers and net worth calculators all in one place, simplifying the whole process of money management for its users. The primary objective of this research is to study 20 personal finance apps available in India and identify any weaknesses or issues faced by these players. Through an in-depth analysis of these weaknesses, this paper attempts to explore potential solutions and areas of improvement for apps available in India.