Investigating Motives and Reasons for Choosing Airbnb Accommodations by Greek Consumers

Abstract

In today's age the internet has created new ways of communication and has provided opportunities for different ways of approaching business. One of these new ways of interacting is the common economy, which offers a range of possibilities for the shared use of available resources by consumers. These capabilities have also created new business opportunities and models, one of which being Airbnb, where website visitors can book and comment on accommodation they have stayed around the world. This new form of accommodation, as expected, has attracted research interest, and especially for Greece where tourism is a major developmental axis, it is necessary to explore it in a range of dimensions. Based on this fact, the purpose of this research effort is to investigate the motivations and reasons for selecting Airbnb accommodation from Greek consumers. To meet the objectives of the survey, a quantitative survey of primary data was conducted using a questionnaire, a sample of 139 Airbnb visitors, and among others the results showed that staying in an Airbnb accommodation was more than comfortable, as a genuine local experience, a unique experience, from the convenience of the location and the modern ambience/decor. Also, the expected experience satisfaction of renting an Airbnb accommodation was higher than the expected customer experience satisfaction.