Investigating language attitudes: Social meanings of dialect, ethnicity and performance

Abstract

Peter Garrett, Nikolas Coupland & Angie Williams, Investigating language attitudes: Social meanings of dialect, ethnicity and performance. Cardiff: University of Wales Press, 2003. x + 251 pp. Hb $79.95.As its title suggests, this book focuses on attitudes to language and dialect production, perception, and use, and particularly on attitudes to language variation, dialect, speech style, language preference, and minority languages as well as their speakers. As we know, an important aspect of the complex social psychology of speech communities is the arbitrary and subjective intellectual and emotional response of a society's members to the languages and varieties in their social environment: Different language varieties are often associated with deep-rooted emotional responses – social attitudes, in short – such as thoughts, feelings, stereotypes, and prejudices about people, about social, ethnic and religious groups, and about political entities. These emotional responses and perceptions of language and dialect phenomena are biased by cultural, social, political, economic, or historical facts or other circumstances within the speech community. Sociolinguistically based research may build a more complete and accurate picture of the speaker's linguistic behavior, in the context of its complex social psychology, as well as of the regard for language use within the community, and may further understanding of the dynamics of speech communities as well as of the subjective life of language varieties.