Abstract
A content analysis of eight different men’s lifestyle magazines sold in Canada between November 2004 and August 2006 was conducted to explore how masculinities are currently being portrayed in regards to the body, aesthetics and grooming, and fashion. Findings suggest that different men’s magazines represent different forms of masculinity but elements of hegemonic masculinity (culturally normative ideals of masculinity within a structure of social relations where some men are subordinated) are woven throughout. Although the marketed look varies by the magazine, these magazines not only convey the message that appearance can be manipulated—but it should also be enhanced, and that men should engage in bodywork in order to attain the lifestyle they desire.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
