Investigating Facebook's acceptance and satisfaction: a study in the Greek university community

Abstract

This paper investigates the uses of the popular social network site Facebook, and the influence of these uses on acceptance and satisfaction. A total of 171 Facebook users answered a questionnaire that allowed us to examine how the four uses of Facebook (social connection, social surfing, wasting time and using applications) shape the level of users' acceptance and satisfaction from this social network. Our research indicated that, out of the four uses, 'social connection', 'wasting time' and 'using applications' have significant effect on Facebook acceptance. Moreover, 'social surfing' and 'wasting time' affect positively users' satisfaction. The results of this study highlight the fact that social network applications, such as Facebook, owe their success in young ages in their ability to bring them in communication with people that are away. Nevertheless, young people's satisfaction increase as they spend more and more time in them and get accustomed to such networks.