Abstract
Today, one of the most crucial environmental problems is energy consumption. Excessive energy consumption has led to environmental damage such as climate change. Energy and climate change are interrelated. Energy literacy is one of the tools to achieve energy sustainability. Energy literacy can reduce energy consumption by citizens. This research aimed to a sociological analysis of energy literacy among the citizens of Mashhad. The research method is a survey in which 384 citizens of Mashhad were selected based on a multi-stage cluster sampling method and data gathered by a questionnaire. The results showed that knowledge of energy consumption and attitude and effectiveness towards energy have a significant and direct relationship with energy consumption behavior. The attitude and effectiveness towards energy have a significant and direct relationship with the knowledge of energy consumption. Estimating the goodness of fit indices and the structural and measurement coefficients confirmed the model. Teaching proper behavioral patterns in energy consumption at the family and school can effectively improve citizens' energy literacy.
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