Investigating E-learning Effects on Continuance Intentions of Hospitality Management Students

Abstract

The last decades have understood growing importance place on research of e-learning in education. In recent years, there has been a dramatic proliferation of research concerned with the effectiveness of e-learning in higher education. The purpose of this study is to examine the influence of e-learning on hospitality management students’ perceived behaviours, satisfaction and continuance intentions. The study surveyed undergraduate hospitality management students who completed online classes. The findings of this study showed that (1) students’ continuance intention of e-learning was strongly determined by satisfaction and confirmation of the learning management system (LMS). (2) Students’ expectations were confirmed by their satisfactions of e-learning management system. (3) Students’ satisfactions and confirmations of e-learning strongly predicted by perceived usefulness and perceived playfulness. Implications of findings for using e-learning in hospitality management education are suggested.