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Abstract
In the context of the digital age, digital transformation provides direction for shipping enterprises in addressing new challenges, such as the breakout of the Covid 19 epidemic, changes in customer needs, and environmental pollution. However, there are many factors that affect the adoption of digital transformation in businesses. The goal of this study is to use the TOE (technology, organization, and environment) framework to investigate the factors that influence the implementation of digital transformation in shipping companies. This study used quantitative methods, including a survey sample of 436 managers from 2021 to 2023. Our findings show that digital technology development, digital skills, financial resource availability, top management, and competitive pressure all have positive effects on the implementation of digital transformation in maritime firms. These findings provide some insights for researchers and businesses into the key factors that support the adoption of digital transformation. The research may also assist the government design policies to boost digital transformation activities in the maritime sector.
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