Investigating Determinants of the Acceptance of Zoom Technology Through the Lens of GETAMEL

Abstract

The present study aims to determine factors influencing graduate students’ intention to use Zoom technology. A questionnaire modified to conform to the General Extended Technology Acceptance Model was distributed to 256 graduate students at King Khalid University in Saudi Arabia. The results indicate that the hypothesized model was a good predictor of intention to use. About 71% of the variance of intention to use Zoom technology was explained. The model’s antecedents significantly predicted intention to use. The most crucial factor was attitude, while perceived usefulness had a negligible impact on predicting intention to use. Both perceived ease of use and perceived usefulness were found to predict students’ attitudes towards using Zoom. Self-efficacy and enjoyment were the most fundamental external factors in predicting perceived usefulness, but subjective norms had no significant effect. The best predictor of students’ perceptions of the usefulness of the Zoom technology was perceived ease of use, followed by self-efficacy. Finally, perceived ease of use was significantly predicted by self-efficacy. The findings improve understanding regarding the acceptance of Zoom. This work is of particular interest to researchers, developers, and practitioners of Zoom in educational contexts.