Abstract

This research primarily targets investigating the COVID –19 crisis impact on the content of private and national universities' websites in Egypt; this target was achieved by employing a qualitative approach and analyzing the content of these universities' websites regarding determined keywords. The number of private and national universities in Egypt reached 23 universities in June 2019 (Information and Decision Support Center System, 2020a), the research sample consists of 17 universities websites randomly selected (approximately 74 %). The research findings revealed moderated fluctuated modifications in identified keywords usages in the examined universities' websites. In most of the examined universities websites, the updates were dated recently; that reflect their interest in being responsive toward the COVID –19 crisis, and developing plans for managing and mitigating the crisis impact. All of the 14 identified keywords were exist in examined universities websites with noted variances in their number of presences and its occurrences/frequencies. The found keywords were rated based on presences on the investigated universities websites, moreover, they ranked based on their occurrences/frequencies of presences.The investigated universities' websites were graded based on presence keywords to the total number of identified keywords (ratio), and the frequencies of all existing keywords on the university website.

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