Abstract
This study aims to comprehend and explore the beneficial electronic word-of-mouth (E-WOM) for enhancing e-retailerservices in India. It looks into the elements that affect consumers' e-women and e-satisfaction with online store services.One aspect of e-wom that distinguishes it from conventional marketing communication is the mechanism for the positivefeedback. This study investigates why e-wom will be a strategic choice for Indian e-retailers by looking at current researchon the service quality construct and e-satisfaction. With the positive benefits of e-women in mind, this research will helpmarketers devise a plan to enhance the services offered by online merchants. The insights can help online retailers andother marketers grow their companies.
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