Abstract
Compared with the traditional retail channel, the online channel has advantages such as wide coverage, low cost and small time limit. Manufacturers with dual channels can increase market share and reduce operating costs. However, the incoordination between channels and the lack of management methods make it difficult to implement the dual-channel supply chain. The supply chain which contains both offline and online sales channels has gradually become an important part of the supply chain research. The inventory management is an important factor influencing enterprise operating cost and supply chain efficiency. As there are many uncertain factors in the supply chain system, inventory management becomes one of the difficulties that manufacturing enterprises face when expanding the online channel. Different from the traditional supply chain inventory control, the dual-channel supply chain inventory management has its own characteristics. From the perspective of manufacturing enterprises, this paper takes the dual-channel supply chain as the research object. The profit models were established under the independent inventory strategy, centralized inventory strategy and a strategy where the online channel is outsourced to a third party. The optimal inventory and maximum profit under different operation modes are solved and compared with each other through numerical simulation analysis. The study provide guidance for inventory management of manufacturing enterprises to reduce operating costs and improve the efficiency of supply chain.
Highlights
With the rapid development of e-commerce, more and more manufacturing enterprises set up online channels on the basis of traditional retail channels
The difference is that the manufacturer set up the online channel on the platform provided by the third party
Whether to expand online channels on the basis of original retail channels is one of the important decisions faced by core manufacturing enterprises in the supply chain
Summary
With the rapid development of e-commerce, more and more manufacturing enterprises set up online channels on the basis of traditional retail channels. Li et al [3] established the Nash price balance problem model in the two-channel supply chain, and verified the impact of risk aversion index on decision-making under different parameter environments. Dumrongsiri [6] takes into account the consumer utility demand function of price and customer service perception, and constructs the model of manufacturer leading retailer following. The research related to the dual-channel inventory strategy studied in this paper is as follows: Chiangab's [7] model of the users are divided into two types, if out of stock in a channel with customers will be. Xie Fengqin et al.: Inventory Strategy of Dual-Channel Supply Chain from Manufacturer's Perspective transferred to another channel, in the customer's demand under the condition of random compares the various strategic cost analysis.
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