In-Vehicle M-Commerce: Business Models for Navigation Systems and Location-based Services

Abstract

The introduction of new, innovative business models for in-vehicle m-commerce requires the application of advanced IT security measures and has strong economic implications. In this article, the authors analyze the most important IT security and economic implications and use the practical example of an innovative business system for navigation systems and location-based services. This in-vehicle m-commerce business system has been introduced by one of the leading suppliers of aftermarket navigation systems. The analysis shows that when innovative in-vehicle services are introduced, the revenue generation may shift from hardware devices to service revenues and new competitors are becoming relevant. They offer, for example, user-centric services with the help of mobile devices. Basic requirements of sketched developments are applications of advanced IT security measures such as Digital Rights Management systems.