Invariable Features of a Firm and Value Creation in Agency Banking Projects: A Case of Retail Banking in Kenya

Abstract

To maintain their competitiveness in the face of constantly changing technologies, the majority of banking institutions are forming non-equity financing strategic collaborations. The traditional financial banking systems have been put to the test by the rise in the use of mobile financial services. The objective of the study was to ascertain how invariable features of a firm influenced agency banking project value creation. According to a pragmatic paradigm philosophy, the study accepted both descriptive and inferential statistics. 400 personnel of strategic alliances who were involved in agency banking programs in Kenyan counties were the population’s intended audience. A total sample of 200 people, including 50 agency bank supervisors and 150 agency employees, was drawn using simple random and deliberate sampling. An open-ended, closed-ended, and interviewing guide was used to get the data. The following models were used to analyse the data: Pearson Correlation, Simple Regression, Multiple Regression, and the Mean, Composite Mean, Standard Deviation, and composite standard deviation. The study found that there is no significant association between invariable aspects of a firm and value creation in agency banking projects, leading to the adoption of the null hypothesis. It was recommended that future researchers to examine the influence of company characteristics on corporate governance in agency banking projects