Abstract

Sports has been a subject of hard work and fickle pas-sion for many youngsters. The athletes and their words are prodigious and left a high impact and influence in the market. Cristiano Ronaldo putting off CocaCola incident made the company suffer a loss of $4 Billion in a day. The incident concludes the impact of sportsman’s words and gestures on the commercial market. Athletes are the most celebrated and internationally recognised and adored personalities, so the need for their freedom to express themselves ought to be paramount. The need to provide them with the right to voice their political opinion is substantially important and their narrative on politics can influence hordes of people following them. Subject to the same concern, one might have wondered and showed ire on one’s favourite sportsman for not being vocal about some country’s integrity issues. This happens because the Board regulating sports does not want them to be voiced over issues having political interests. This is done to ensure fair judgement by the people instead of being blind followers of the ideology of their favourite sportsman. ,p>So, does it mean that your favourite sportsman has waived off their freedom of speech? In this research paper, the evaluation will be of the impact of free speech by a sportsman on the political and commercial sphere. The evidentiary empirical understanding of the Board and athletes’ relation over bestowing free speech shall be the addenda to the themes.

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