Abstract

Abstract The Introduction is one of the most important parts of your paper. Once published, the Introduction must convince potential readers that the rest of your paper is worth reading. Remember that potential readers are time stressed, and you have to convince them to go on. They are not obliged to finish reading your paper. Why should they read this paper, and not one of the thousands of other papers competing for their attention? The Introduction can also be one of the most daunting sections to write—so much so, that some writers are paralysed into inactivity. Tough questions that need answers include: What should I include? Do I know enough? How long should it be? How should I structure it? How can I convince a referee or hook a potential reader? Where to begin? Fortunately, we can help you address all of these difficult issues.

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