Abstract
Providing the cultural context for the rise of neoliberal feminism in the United States, the introductory chapter of The Rise of Neoliberal Feminism begins by laying out the book’s key conceptual terms, such as human capital, work-family balance, affect, and happiness. It then maps out the way in which feminism has been represented in the US popular imagination over the past hundred years, differentiating among classic liberal feminism, postfeminism, and neoliberal feminism, while underscoring the book’s theoretical contributions. Finally, it provides an overview of the book’s overall trajectory, offering a chapter-by-chapter outline, highlighting each chapter’s major arguments, contributions, and assumptions.
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