Introduction Tutorial for the Indigo Artists Gallery Ireland - Digital Marketing for Health Professionals (Presentation Slides)

Abstract

This workshop was created for a local art group, consisting largely of a collection of nursing and health professionals, looking to attract more attention to their art program. Taking to their art in their downtime and retirement, this community of professionally trained and self-taught artists often holds charity events to raise money for causes in need, and exhibits at local cultural events. Their next step was to take their talents and awareness building to the digital domain. Step by step, this 6-hour workshop showed the group how to take to the likes of Facebook, LinkedIn and other platforms to help develop a social media plan for their work and sponsored exhibitions throughout the annual calendar. Their chosen channel Facebook now helps to facilitate their marketing program of creative working and fundraising. Indeed this workshop has received almost 7000 reads on ResearchGate, and for a small group of hobbyists or part-time professionals it will be most instructive.