Abstract
The concept of transmedia storytelling was introduced by Henry Jenkins in an already seminal article published by Technology Review in January 2003. The chapter presents transmedia storytelling in the context of contemporary media research and describes the main academic discussions around it. Issues such as the participation of fans in the construction of transmedia narrative worlds or the media/narrative expansions are discussed in this chapter. Finally, the chapter also deals with two key concepts of the book: transmedia archaeology and transmedia pulp fiction.Keywordscollaborative culturemedia industrytransmedia archaeologytransmedia pulp fictiontransmedia storytelling
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
