Abstract
Recent trends in political marketing research and practice suggest a move from a short-term transaction-based approach to a relationship and network-based approach. The collection of new research i...
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Nonprofit & Public Sector Marketing
Paper Title
Journal
Date
