Abstract
Search is like the blind men and the elephant. The story goes that four blind men approached an elephant. By touching the hide, trunk, tail and legs each thought of the elephant as an entirely different animal. From the hide we can conclude that search is a contextual process where searchers must aimlessly feel around until they either accidentally find what they want or give up. From the trunk we can conclude that search should be like a fire hose where we flood the searchers with content, overwhelming them. The tail? From this perspective search is seen as the infamous “long tail” wherein searchers are fed minuscule tidbits of esoterica, leaving them curious, but famished.And those feeling the legs would conclude that we should stomp the content into submission, pulverizing until it is unrecognizable.
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