Introduction to Mobile Value Services Minitrack

Abstract

We are witnessing strong and rapid growth and development in mobile technologies as well as applications and services in the business world. At the same time our understanding on business models, platforms, eco-systems and value creation is not as advanced as necessary to contribute to sound dynamic modeling of the phenomena, deriving theoretical explanations or to provide guidance for these developments. In this mini-track six papers are presented that offer a representative view on different directions of research: (1) the industrial, strategic provider side, (2) the consumer demand side based on mixed method research, and (3) tooling to support either research into consumer behavior or guarding privacy. The papers are grouped in such a way that they are thematically related, and move from the generic to the specific. In their paper The Relationship Between Open Innovation and Strategy: Inductive Inferences from the Mobile Value Services Industry, Ghezzi, Balocco and Rangone aim at disclosing the inherent relationship between OI and Strategy, while organizing it in a comprehensive model that takes into account all the key themes of strategy that are affected by open innovation. Second, Magnier-Watanabean proposes in his paper Institutional Perspective of Mobile Payment Adoption: The Case of Japan that the successful adoption of mobile payment systems depends more on satisfying institutional constraints found in countryspecific environments, rather than complying with industryand resource-based views. Thus the research examines the ecosystem and institutional carriers that have affected the diffusion of mobile payment systems in Japan. Japan’s successful diffusion of the FeliCabased mobile payment system offers some interesting perspectives on payment systems. The third paper Privacy as a Tradeoff: Introducing the Notion of Privacy Calculus for Context-Aware Mobile Applications, by Liu, Shan, Bonazzi, and Pigneurs provides a set of guidelines to improve location-based service design, based on a better understanding of privacy issues in the mobile business sector. The interesting research question is what role personalization and control play in the design of a context-aware mobile application in order to protect users’ personal information? In consumer research the focus on mixed method research is becoming more prominent. The fourth paper An Exploratory Smartphone Measurement: Perception vs. Actual Use by Nikou provides insights into the reliability of survey-based results on the use of mobile services and applications among university students by contrasting the survey findings with the diary log data obtained from the usage of smartphones. The fifth paper A Context-Sensitive Tool to Support Mobile Technology Acceptance Research by Pergler, Hable, Rico-Schmidt, Kittl and Schamberger outlines the development of a context-sensitive support tool for mobile technology acceptance research. The tool collects context data from sensors, built-in data sources and cloud services during real-world usage and connects it to acceptance information tracked on the smart phone and collected in the course of contextadaptive mobile surveys. The final paper An Exploratory Study of the Motives Engaged in the Dissemination of Social Wordof-Mouth via Mobile Device by Luarn, Chiu and Yang describes the development and refinement of a conceptual framework that assists theoretical understanding on what motives impact consumers to disseminate their sWOM via mobile devices. We thank the authors for submitting their inspiring papers to this minitrack in the expectation that the presentation at the conference will lead to a sparkling and engaging discussion. 2014 47th Hawaii International Conference on System Science