Abstract
This introductory paper lays the foundation for this important work. This is the first time that a multidisciplinary, systematic study has been conducted into the Australian Football League#x0027;s (AFL) Rule 351 – the first code of conduct introduced by an elite sporting organization in the world to deal with racial, religious and sexual vilification. Social and sport history in Australia will be discussed to further contextualize the importance of the research.
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