Abstract
In the context of museum communication with visitors, the primary goal is interactive communication. Currently, the most relevant aspect is not the instrumental role of cutting-edge technologies, but rather their potential for enhancing traditional museums. Moreover, it is particularly intriguing to assess whether these technologies can fundamentally impact a conservative museum institution, open new horizons in virtual space, and attempt to envision the museum’s future—undoubtedly closely tied to the overall course of cultural evolution. Introducing people to the museum, fostering their attachment, and making them regular visitors and friends of the museum remain steadfast objectives for its successful existence. The presence of a museum in a social network makes both its virtual and real existence visible and tangible. Museums and their collections can be presented from a new perspective while preserving their individuality and relevance for a new audience. The application of innovative technologies and the implementation of automated systems significantly enhance the efficiency of solving tasks that museums encounter throughout their existence.
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