INTRODUCTION OF SOCIAL ENTREPRENEURSHIP IN AGRIBUSINESS IN THE REPUBLICS OF ARMENIA AND ARTSAKH

Abstract

Social entrepreneurship is a type of entrepreneurial activity, the main purpose of which is not only to make a profit, but also to solve certain social problems, more than 50% of the profits from the social enterprise is used in world practice to solve social problems. Social entrepreneurship ensures the reproduction of capital, which allows directing funds allocated for charitable purposes from one-time consumption to investments, and the solution of social problems is carried out through self-financing. The user of the product or service of the social enterprise gets the opportunity not only to satisfy his personal needs, but also to participate in the solution of certain social problems. The effecttiveness of social enterprises depends not only on the amount of profit, but also on the degree of social impact. In agribusiness, social entrepreneurship is targeted to make large investments, as this way it is possible to achieve significant results, but with this approach it is possible to create an opportunity for SMEs with certain services to serve large Social Enterprises. This will create new markets for SMEs in agriculture.