Abstract
TV cooking shows combine two of our greatest interests: food and language. From Julia Child (the first ‘celebrity chef’ in America) in the 1960s to today’s Guy Fieri and Rachael Ray, TV cooking shows are synonymous with those who present it, and the ‘reality’ of food is as they present it. Food Network, the first American TV channel solely devoted to food and entertaining, has grown from predominantly how-to cooking shows to pioneering new genres, such as travel cooking shows, competition, and talk cooking shows. The result is a mature and ample ‘food discourse’—verbal and nonverbal language about food—that is used by celebrity chefs to teach and engage viewers. Celebrity chefs construct themselves as authorities in cooking but at the same time as authentic and real to viewers. How celebrity chef food discourse shapes what is understood about food in the public and what this means is a leading question.
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