Abstract
Dr. Adam Lindgreen is a Professor of Strategic Marketing at Hull University Business School. Adam Lindgreen has published in several journals including Industrial Marketing Management, Journal of Business Ethics, Journal of Business and Industrial Marketing, Business Horizons, Journal of Marketing Management, and Psychology & Marketing, and has articles forthcoming in Journal of the Academy of Marketing Science and Journal of Product Innovation Management. His research interests include business and industrial marketing, consumer behavior, experiential marketing, relationship and value management, and corporate social responsibility. He serves on the board of many journals including Journal of Business Ethics. Dr. Valerie Swaen is an Assistant Professor of Marketing at the Universite catholique de Louvain, and was previously unth the IESEG School of Management. She has published in Recherche et Applications en Marketing, Revue Francaise du Marketing, and Corporate Reputation Review, and has articles forthcoming in Corporate Reputation Review, Journal ofBusiness Ethics, and Supply Chain Management.
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