Introducing Types to Potential Online Trustors and Antecedents to Technology Trusting Beliefs in the Context of Malaysian B2C e-Commerce

Abstract

Internet user, who never transacted online yet, or a potential online consumer, who has a prior online transaction or experience but with another trustee. Hence, potential online trustors are classified in this paper into two types; potential netizens (Internet users), and potential consumers (online consumers). Thereby, this paper attempts to shed a light on problems that are related to both of those potentials' types, as being the involved participants within the scope of initial trust. Abstract—Nowadays there is a constant growth in domain of business-to consumer (B2C) electronic commerce (e-Commerce). Meanwhile, this domain is facing some serious challenges and problems that are, in a wide context, associated to trust, and more particularly initial trust issue. This is because these problems are diagnosed on both potentials online consumers or trustors' types; potential netizens and potential consumers. Thus, this paper attempts to shed a light on those problems, as well as willing to distinguish between those types. Besides, trust is a crucial concept that requires more demonstration. Whereby, new kinds of trust are recently introduced to demonstrate more about this concept. Since, the antecedents of the interpersonal trusting beliefs can either contribute to the technology trusting beliefs, as being one of the introduced kinds of trust, then this paper also will investigate those antecedents in the context of initial trust in B2C E-Commerce in Malaysia.