Introducing a New Form of Socially Responsible Journalism

Abstract

This study examines the professional self-understanding of the social responsibility of journalism. It is based on an action research project that invited Finnish journalists to workshops to develop the notion of “conciliatory journalism” together with researchers. The project’s aim was to find ways to reorient journalism during the times of social polarisation, and it drew from various forms of socially responsible journalism, conflict mediation and online moderation. This study discusses what happens when a new approach to journalism is introduced. It shows how the journalists in the project implemented conciliatory journalism as an approach that assesses the complex nature of conflicts and provides room for constructive disagreements. The journalists applied the idea as a tactic that could be integrated into their everyday practices, a strategy that supported improvements in media organisations and their brands, or as a launch pad for professional identity renewal. Hence, the concrete forms of conciliatory journalism also varied, from self-critical analyses and organisational development projects to examinations of sourcing, presentation and online discussion practices. New concepts attract attention and social responsibility continue to resonate, because they offer an avenue for journalists and media organisations to deal with their professional concerns and look for ways forward amid increased pressures.