Intrinsically motivating idiosyncratic deals and innovative work behaviour

Abstract

Purpose This paper aims to determine the effect of intrinsically motivating idiosyncratic deals (I-deals) on innovative work behaviour (IWB) among tied life insurance agents in Kenya. Design/methodology/approach Standard multiple regression analysis was used to test the hypotheses from data collected from a field study from 498 employees and 48 managers. Findings The study findings showed a positive relationship between both flexibility I-deals and IWB (ß = 0.461, p < 0.00) and between task and responsibilities I-deals and IWB (ß = 0.171, p < 0.01). Research/limitations/implications The cross-sectional collection of data weakens the author’s claim of causality between the variables in focus. The study extends literature on the effects of flexibility as well as tasks and responsibilities I-deals on IWB. Practical implications Organizations must grant their employees with intrinsically motivating I-deals in order for display of IWB. Social implications These I-deals provided intrinsic motivation of the employees in displaying IWB in the organizations. The exchange relationship with the employers got enhanced through their granting motivating employees to look for new ways of doing their work. Originality/value This is the first study to investigate a linear relationship between intrinsically motivating I-deals and IWB.