Abstract

This research describes some new facts discovered from an actual case regarding individual creativity, which plays an important role in organizational creativity, a topic that has been undergoing extensive discussion since the 1990s.The research on individual creativity had been conducted through laboratory-based research in the field of social psychology so far, but it did not consider effects of human interaction on the assumptions. Thus, the knowledge about what factors affect individual creativity in team situations has not taken shape yet.This research focuses on the positive correlation between individual creativity and levels of intrinsic motivation which is confirmed by many laboratory-based researches, and inspects what impacts occurred on the relationship within the team situations that described as a case study.It was considered that under the team situations, not only a high level of intrinsic motivation, but also a cognitive framework change led by metacognition has a great role in enhancing creativity of individuals.

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