Abstract

Objective: This article studies the initiatives of small organizations to advance intrapreneurship practices and considers the perception of employees in their contribution to business growth. It proposes a roadmap towards a shared vision of senior management and workers. Methodology: Under the principles of the case study, quantitative and qualitative data are analyzed, being a dynamic process that identifies emerging categories its own classification matrix. It also allows linking theory, action and reflection to improve the practice of microentrepreneurs when assuming intrapreneurship as part of their company. Results: the results determine that intrapreneurship is associated with the empowerment of employees, being a characteristic that is consolidated in parallel to the experience of the employer, the fulfillment of business objectives and the life project of the workers. the perspective of the companies studied, the need to consider intrapreneurship in the organization and make strategic planning based on the roadmap proposed in this article is evident. Practical implications: The study is useful in areas of strategic direction and human resource management, allowing the visualization of intrapreneurship as a way to stimulate leadership.

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