Intragroup status and social presence in online fan groups

Abstract

Low and high status member posts from online fan message board posts were examined. Low status members, as compared to high status members, were found to use more intimacy and immediacy social presence cues, including: praise for the group, self-disclosure, friendly and positive affective language, first person singular pronouns, and present tense verbs. Low status members were less likely than high status members to use articles, larger words, and discrepancy words. Lastly, low status members were rated as more likeable than high status members. The results suggest that low status members may strategically use social presence cues as a means of ingratiating themselves to the group.