Intra-cultural variation as another construct of international management: a study based on secondary data of 42 countries

Abstract

Abstract This study explores the properties of intra-cultural variation in an attempt to legitimize it as a cultural construct. Reanalyzing data from the World Value Survey showed that intra-cultural variations explain cultural differences as much as, if not more than, cultural means. Factor analysis on a sample of intra-cultural variations reveals that their factor structures are different from those of cultural means.