Abstract
ABSTRACT Dating apps are valuation devices that people use to set up and valuate digital identities. Building a profile is a first move in a valuation game that contributes to intimate valorization of persons and elicits valuations by other members of a dating platform. This article contributes to the analysis of valuation in intimate life by analyzing profile texts as documents of dating practice. Using data from 1004 profiles collected in Berlin, Germany, it shows that profile texts formally resemble personal ads and identifies three rules of doing digital dating: Users identify the dating self by describing who they are, what they do and what they like; they valorize the self by references to valuation criteria that indicate what counts as valuable or worthy; and they do so by using the list as a medium.
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