Abstract
Standardized interviewing, now practiced in all sectors of the survey industry, sometimes causes communication problems between the interviewer and the respondent. This paper presents qualitative data collected from computerassisted telephone interviewing (CATI) interviewers and CATI studio managers. It shows how a poor interview script design and clients’ inflexibility can lead interviewers to deviate from the script and to switch to uncontrolled conversational interviewing.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
