Abstract
Purpose – The purpose of this paper is to interview Bob Livingston, formerly head of sales at Unilever's The Lipton Company, and the founder and CEO of REL Communications, a consulting firm that moderates the Client Service Advisory boards.Design/methodology/approach – This briefing is prepared by an independent interviewer.Findings – Bob Livingston shares his view of client service and its importance, an area in which he has extensive knowledge.Originality/value – The paper provides strategic insights into why the most original minds in business win.
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