Interventions for Low-Income Families: Sesame Workshop's Educational Outreach and the Healthy Habits for Life Initiative

Abstract

AbstractSesame Street, produced by Sesame Workshop, is the longest-running children's television program in the United States. The Educational Outreach department at Sesame Workshop develops materials to serve families in need through public service initiatives that reach children and those who care for them. These initiatives are developed through partnerships and unique relationships with local, state, and national organizations. In this chapter we focus on Sesame Workshop's health initiatives that serve low-income families. One such initiative, Healthy Habits for Life (HHFL) provides tools and ideas to families, children, and child care providers to establish lifelong habits that support healthy lifestyles and good nutrition. Evaluations of the impact of HHFL on low-income caregivers and young children help measure the effectiveness of these materials.