Intersymbol competition: research on strategy deoxidization and design orientation of product language

Abstract

At the view of the adaptive mechanism of Simon, this paper regards product as the artificial (an adaptive mechanism), to analyze the relationship among product language (the interior environment), SET factors (the exterior environment) and design strategy (the interface). From the analyses of synchronic factors such as form, color, material, technology and diachronic factors such as operational context, social linguistic context, context of genesis and ecological context of product language, we can find the clear corresponding relationship between product language and design strategy. At one time, from the analyses of SET factors we find that previous product, brand image, style of other competitors and target users' understanding and cognizing of product language are most relative exterior factors. According to these and with the bridge of design strategy the author has established the analyzing frame from SET factors to design language. Finally, this paper establishes an adaptive mechanism model of product group including both strategy deoxidization and design orientation of product language