Interrogating Baby-Mama Syndrome as the New Personality Identity in Mosunmola Abudu’s Chief Daddy

Abstract

The spate at which women identify and revel in being baby-mamas in recent times has become quite alarming. The syndrome of women giving birth and raising the child as a single parent with no recourse to the father has become the new form of identity in Nigeria. Some Nigerian celebrities have become proponents of this ideology, and a lot of young ladies are so comfortable having babies without any form of commitment from the man. Consequently, the study aims to interrogate this baby-mama syndrome as a new personality identity in Nigeria. The objectives include scrutinizing some of the factors that propel women to subscribe to this personality identity and examining the dynamics of the characters in the selected video film. His study adopted the Structured observation research methodology and Mosunmola Abudu’s Chief Daddy was purposely selected as the primary film-text. George Gerbner’s Cultivation theory also provides the theoretical framework for the interrogation and comprehension of this study.