Abstract
ABSTRACTMotorcycle express cargo delivery service (MECDS), part of the ‘sharing economy’, allows utilisation of motorcycle surplus capability without requiring additional investment. Investigating interrelationships of factors that influence MECDS use, this research uses a framework based on theory of planned behaviour (TPB), technology acceptance model (TAM), and perceived risk. The analysis applies partial least squares structural equation modeling (PLS-SEM) to explore path relationships of influential factors. To elaborate heterogeneity, it applies PLS multi-group analysis by gender and prior MECDS use, and PLS prediction-oriented segmentation for latent variables. A survey of 287 valid respondents included users of GoGoVan's MECDS and nonusers Except for subjective norm, all factors from TPB and TAM can influence and explain, either directly or indirectly, behaviour intention about using MECDS. Perceived usefulness mediates the impact of perceived ease of use on behaviour intention; user type and also latent variables moderate the model. Managerial implications are provided in conclusion.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
