Abstract
In 2010 one of the most famous games in history, Super Mario Bros (1985), celebrated its twenty-fifth anniversary. To celebrate this occasion, its market launch company Nintendo re-lived both its history1 and that of the con-soles that made it possible. When the players took their first steps through the Mushroom Kingdom they said they would never have imagined the adventures that awaited them. They played on earth, in the sky, under water, and far more besides. Mario became a celebrity, who developed over time. He is a superhero for children and adults. Years ago this could happen to comic strip characters or cinema actors, but never to video games.
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