Abstract
A systematic innovation method such as the Theory of Inventive Problem Solving (TRIZ) has powerful tools that can be used to solve contradiction problems in technical or non-technical systems. The most common tool used in TRIZ is 40 inventive principles (IPs). The purpose of this paper is to interpret these IPs from a service prospective. The data was collected from many resources found in the literature. A case study was conducted to prove the feasibility of interpretative IPs. The outcome of this study enhanced the usability of the 40 IPs by including new synonyms for some principles, comprehensive descriptions, and providing suggestions and examples for each principle. The interpretative principles focused on a service process used to fulfill customer demands. An Interpretation of TRIZ tool such as the 40 IPs in a service related context improves the understanding of these principles by researchers or service designers.
Highlights
Even though the Theory of Inventive Problem Solving (TRIZ) was designed to be used in technical areas, current studies are focusing on using TRIZ in non-technology related sectors such as the service sector (Chai et al, 2005; Lin & Su, 2007; Mann & Domb, 1999; Regazzoni et al, 2013; Retseptor, 2003; Ruchti & Livotov, 2001)
Since customer value plays an important role in the innovation process (Gazem & A.Rahman, 2013), this study focused on interpreting the 40 inventive principles (IPs) to enhance the delivery of services to the customer
Solutions offered by information and communication technologies (ICT) can help generate inventive solutions to problems and provide better customer service (Ashrafi & Murtaza, 2008)
Summary
Even though the Theory of Inventive Problem Solving (TRIZ) was designed to be used in technical areas, current studies are focusing on using TRIZ in non-technology related sectors such as the service sector (Chai et al, 2005; Lin & Su, 2007; Mann & Domb, 1999; Regazzoni et al, 2013; Retseptor, 2003; Ruchti & Livotov, 2001). The interactions between these parameters in the matrix refer to correspond IPs which guide a problem solver to a solution (Xie et al, 2012). These parameters help a designer to group principles so that it is easier to find the designer principle. Mann’s matrix involved 31 business related parameters. Even though he listed many examples for each IP, the principles were not fully realized
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