Abstract
On one hand entry of e-commerce is bringing a new dimension to competitive landscape, and on the other the customers are becoming more aware and are willing to exercise their choice more than ever before. Increased influence of social media among youth provide the opportunity for retailers to engage with customers in newer forms and to extend their relationship with the customers. All these things provided the motivation for researchers to undertake this endeavor to understand and examine the attitudes of youth towards Online Shopping. Efforts were made to understand the relationship between Attitudes towards Online Shopping, Satisfaction and Future Intentions to Shop Online. Satisfaction of online shoppers worked as a partial mediator between Attitude towards Online Shopping and purchase intentions.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
