Inter-Organisational Systems in a Consumer Packaged Goods Network: Case of Godrej Consumer Products Limited (Gcpl)

Abstract

This paper reports a case study of the inter-organisational systems (IOS) at Godrej Consumer Products Limited (GCPL). The paper provides valuable data on planning of IOS and its effect on supply network competitiveness. GCPL has taken specific initiatives to integrate distributors, retailers and the suppliers across its extensive supply networks. This study shows that different supply chain partners in an actor-based business network may require separate information system planning and design. This case presents a differentiated analysis of the design elements (e.g. relationships, processes, systems as well as change issues) from the perspective of a major player in the Indian Consumer Packaged Goods (CPG) Industry. This study highlights the need for coordination among various IOS initiatives and between network partners and business managers of the key actor. It also focuses on the qualitative and quantitative benefits achieved for all partners through strategic planning of IOS and adds valuable information to the business relevance of IOS investments.